What does the "Potential Revenue", Clicks and Impressions mean?

Instant Buy provides users with a data report, which illustrates how your store performs over a certain period of time.

Potential Revenue

This is the estimated revenue that your store could have generated if all customers make payment after adding products to their carts.

Each time a customer adds a product to their cart, regardless of whether they make payment or not, our system will use the price of each product to count the total potential revenue you earn in case the customers make the purchase.

Clicks & Impressions

Clicks: The number of times your customers click on the add-to-cart button.

Impressions: The number of times the add-to-cart button is displayed to your customers.

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